Social Media

May 9th, 2011

The way people communicate has changed drastically in the last decade.  Social media has created a web of connections that gives businesses the ability to touch the masses by communicating with the few.

Think back to Marketing 101.  What is the best form of advertising?  What medium will give you the best ROI (Return On Investment) for your time and money?  Is it radio broadcasts, television commercials, mass mailings, billboards and/or print media?  If you answered yes to any of these, you’d be wrong!

Word-Of-Mouth is the answer!  Giving a quality product or service will create buzz about your business.  One client telling their friends and family (their social network) about you in a positive light is worth a hundred impressions on any marketing medium!

This brings us to the question, “how do you capitalize on word-of-mouth?”

The best way is to become part of the way people communicate!  And what is the fastest growing communication tool in the world?  Social Media!

Look at the diagram below:

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This is representation of how your business can interact with consumers using social media.  Each social media platform, whether it’s Facebook, Twitter, YouTube, LinkedIn, WordPress Blogs, Google, etc., is attached to consumers.  Each of these social media platforms are also attached to each other.

By creating a profile for your business on each of these social media platforms, you create a link to your clients.  This gives them the ability to share information about your product/service with their “social network” without hunting it down on your website.

Think about the way you interact with your “social network.”  How often do you share an experience with them?  If you do so, do you track down additional information for them? Or, do you give them the basics and move on?

By communicating through social media, you can stay fresh in your clients mind and give them an easy way to share the “additional” information “you want to relay” to their social network.  They don’t have to go searching… it’s already there waiting for them!

But, where to start?  This is the big question for the average business.  Each business is different and can benefit differently from each social media platform.  Are you business-to-business or business-to-consumer?  Service or product oriented?  Or, maybe both? Is your product/service needed frequently or infrequently?  These are some of the questions that need to evaluated before starting.

Once you’ve evaluated your business and have chosen the correct platforms, how do you set them up?  How do you begin to communicate?  How do you streamline the information?

The answers to these questions are where My Big Imagination Studios can help.  We will find the correct avenue for your business and help you engage your consumers in the most efficient manner.  Contact us today for more information!

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